Showing posts with label Trader Joe's. Show all posts
Showing posts with label Trader Joe's. Show all posts

Thursday, July 11, 2013

An Introvert's Conundrum

For the longest time, I wasn’t sure where I fell on the extrovert/introvert scale.  In fact, I once took the Myers Briggs test and landed pretty much on the fence in the E/I section, so even that attempt to figure it out didn’t help.  I can’t recall the exact questions on that test, but I can tell you this:  I have good social skills; I am (I believe) an entertaining and thoughtful conversationalist; and I like people.  I also can tell you this:  I enjoy my own company and don’t need constant socializing. 

Fortunately, I have a friend who is an expert in communications and conflict resolution, so her knowledge of personality types goes way beyond the Myers Briggs testing language.  Several years ago, when I shared my E/I dilemma with her, she responded with a question.  “Where do you get your energy?” she asked.  “From being alone or from being with other people?”

“Oh my God!” I replied quickly (no thought required), “From being alone!”

And thus, I was deemed an introvert.

And that totally works for me.

In fact, once I’d learned the formula, I also came to acknowledge that when I make social plans, I need to remember what could drain my energy.  I need to space apart my social plans and avoid over-committing.  If I line up too many get-togethers, I will rebel.  I will end up cancelling some of them and/or I will be cranky company at a time when I’d be better off alone.

I’m glad I know this about myself.  I’m glad I’m not socializing for socializing’s sake, thinking that if I don’t, there’s something wrong with me.

That goes for dating and relationships, too.  There really is nothing worse than “feeling that you must.”

…A dear friend came over recently, and we noshed on the types of Trader Joe’s foods you only buy if someone will share them with you.  As we caught up, she shared with me the story of several of her friends whom she’d grouped together as “Bad Boyfriend Recidivists.”  When she’d told me about their current situations, I was struck by how absurdly they were involved in their respective dating/relationship games.  They were actively participating in some shit that was riddled (I mean, riddled!) with red flags.

Why?

I can’t answer that for the women in question, but the conversation led me to share two thoughts with my friend.

First, I’m glad I was once married.  Sure, it didn’t take, but it happened, so I have that behind me, and maybe that history prevents some desperation I might otherwise feel. 

Second, I’m glad I am okay being alone.

I then shared with my friend a line from the poet May Sarton.  I should tell you that I only know of this line because I heard it on NPR.  (I’ve never really taken to poetry, and I’d not previously heard of May Sarton.) 

Regardless, the line is this:  “Loneliness is the poverty of the self; solitude is the richness of self.”

(At least, that’s the wording I found just now through a quick Google search.)

So, I guess I’ve got a rich self.  Because for all the time I spend alone, I do not feel lonely.

Still, though, there’s the conundrum.  While I am quite comfortable being alone, I know that the company of another introvert would give me a joy I can’t get on my own.

I have to remind myself of the good times I’ve had sharing occasional space with a man who appreciates his own solitude.  A man who craves quiet but also has good social skills.  Who is an entertaining and thoughtful conversationalist.  Who likes people.

… Sorry, I didn’t mean for this to read like a profile on match dot com, but if you know of anyone in the L.A. area… 

Never mind.  He probably would rather be alone.

Thursday, January 19, 2012

Simple Thoughts

Post-its help me keep track of what I need to buy.

I keep two on the side of the fridge: one for Ralphs (the typical grocery store) and one for Trader Joe’s (or, as it is referenced on the post-it, TJs).

Then there’s the post-it affixed to my weekly to-do list. It’s for Staples.

At the moment, there are two items on my Staples list. The first is accordion files and the second is… drum roll, please! STAPLES.

How cool is that? I need to go to Staples to buy staples.

Reminds me of that old Saturday Night Live sketch, back when the cast included Gilda Radner and Dan Aykroyd. Remember the mall shop that sold only scotch tape? Wacky.

I’m glad that Staples sells a variety of things. I mean, particularly given the size of their stores, it would be a little creepy to walk in and find nothing but staples. And for this Libra – whose difficulties with small decisions are blog-worthy – I’d only survive the shopping excursion if I first stopped next door. At the store called “Tents.” (As in, “Pitch one, baby. We’re gonna be here a while.”)

Seriously, a really big store with nothing but staples? The options would overwhelm me. The possibilities would take me on mental rides that only another Libra can understand.

So, yeah, I’m glad that Staples sells other things – like paper clips, computers, and mousepads.

And that goes for Target, too. Wouldn’t it be trippy if you walked into Target and saw only the things that you are seriously focused on at the moment? Ooh, I just got some metaphysical goosebumps!

Or Urban Outfitters. Imagine walking in there and seeing a bunch of tense fashion designers, primed with their tape measures and ‘tude.

I’m not sure what to say about Wal-Mart. I’ve spent all of ten minutes in one of their stores (in the town where my Mom lives). For all I know, they sell enough walls to fill a typical Staples. I’d rather not investigate that possibility. They have far too much power already.

Old Navy. Now there’s a concept. Could have been McCain’s campaign headquarters back in 2008.

Lucky Jeans. I have a pair, and if I can ever again squeeze my ass into them, I’ll consider myself disciplined, not lucky. (I’m lucky for lots of other reasons.)

There’s a grocery store chain in Virginia (and perhaps in other states). Food Lion, it is called. The literal interpretation of that store’s environmental culture feels unsafe, in my opinion. Even with a club card. (Or – oh, please stop me now – a CUB card? HA!)

Anyway, as you may already have concluded, I am really, really tired as I write this.

… I also need to buy staples.

And, while I’m thinking about it… more post-its.

... And maybe some wine.

Monday, April 18, 2011

Monday Reruns: Confessions of a Non-Stalker

(original post date: April 14, 2010)

Back in the 60's (or maybe it was the 70's), a couple who are among my mom’s and my late dad’s contemporaries traveled from Virginia for their annual experience in New York. One night, they went to a Broadway show. The wife noticed a man sitting in front of them (or perhaps in their row), and this is what she said to him: “I know you’re someone famous, but I don’t know who you are.”

“My kids don’t think I’m famous,” he replied, kindly.

The man, not famous to his children, was Sidney Poitier.

I share this little anecdote because I just had to do some Googling. I wanted to make sure I got the actor’s name right.

Not Sidney Poitier's name. I know who he is, but rather, I wanted to check on the name of the actor I'm about to talk about.

It's Edward Burns.

Edward Burns has been around since the mid-90’s. In 1995, he made the scene with his indie film, The Brothers McMullen. He wrote it, directed it, and starred in it. A guy from Long Island, he had a tri-state tale to tell, and he told it well. He’s been busy ever since.

And one night, about ten years ago, he went to the movies.

So did I.

I had driven over to the Laemmle 5 on Sunset. Don’t remember what I saw. When I left the theatre, I entered the elevator to return to the underground parking structure that was designed by sadists. (Sidebar: is it any wonder there is now a Trader Joe’s within that complex? But I digress…)

Edward Burns joined me on the elevator, pressed the button for his parking level, and together, we rode down to the lower levels, each of us looking somewhere else.

About twenty minutes later, I pulled into the parking lot of the Mayfair at Franklin and Bronson, as I had decided to pick up a few groceries on the way home. It must have been winter (if L.A. can be said to have one), as I recall I was wearing my royal blue, sort of all-weather jacket – a noticeable color among the more common, muted shades of winterizing Angelenos.

When I had filled my basket and approached check-out, I saw that my elevator mate was waiting in the most available, fastest-moving line. Yup. Edward Burns. Seven or eight zip codes ago, we were sharing an elevator. Now, we were both at Mayfair.

Self-conscious in my royal blue outerwear, I chose another check-out line.

The non-stalker line.

Monday, January 24, 2011

Monday Reruns: Some Things Just Take Time

(original post-date: January 20, 2010)

I smile every time I drive by the Baskin Robbins on Western Avenue.

(Baskin Robbins – renowned for its 31 flavors.)

I don’t smile because I love ice cream (which I do). I don’t smile because I particularly love their ice cream (I actually haven’t tasted it in years). I don’t smile, for that matter, because I’m proud of resisting the urge to turn into their parking lot. (Most often, in fact, when I drive by the local franchise, I’ve just been to the grocery store, so if I were craving ice cream, I would have bought some already.)

I smile because of their new logo.

There’s the B (for Baskin). The straight-edged left side of that letter is blue (the rest is pink).

There’s the R (for Robbins). The straight-edged left side of that letter is pink (the rest is blue).

Combined, the initials make for a two-toned BR, and because of the colors assigned to those letters, the pink part of the B and the pink part of the R create “31.”

And here’s the reason I smile: Baskin Robbins has been around for decades. But it was only in the last year or so that somebody noticed the “31” within these initials.

I can’t help but imagine the pitch meeting, when the marketing people put up the PowerPoint presentation. There it was in pink and blue. Perhaps the most obvious logo ever to appear to mankind.

… So many of us work so hard, believing in what we do. We create product. We market our product as best we can. We find buyers.

As a very small fish in a very large pond, I appreciate driving by Baskin Robbins. I appreciate realizing how long it took for some wise soul to see it. The “31” and the logo that would eventually emerge had been there all along.

I visited my mother last October, and one evening, we were imagining what it would be like to have a substantial amount of spare cash. “If I had some money to spend,” I told her, “I would hire someone to do my marketing.”

My mother’s facial expression became sweetly curious. “You mean the grocery store?” she asked, with a certain trademark innocence.

“Right,” I wanted to reply, with my own trademark sarcasm. “The grocery store... Because if it weren’t for all those pesky trips to Ralphs and Trader Joe’s, I’d undoubtedly have a bestseller under my belt!”

Marketing is a science. The best methods change constantly, and the process takes time. It should neither be underestimated nor taken for granted.

Monday, January 3, 2011

Monday Reruns: Shopping at Trader Joe's: An Investment of Time

(original post-date: December 30, 2009)

Living in L.A., I can claim a connection to Ground Zero of the Trader Joe’s phenomenon. This is where it all started, and this is certainly where Trader Joe’s started for me.

I remember the first time I walked into a Trader Joe’s. I didn’t grab a cart or even pick up a basket. I was on my way to a dinner party, and I had just dropped in to get a reasonably priced bottle of wine.

The next time I ventured into TJs, I still didn’t need a basket. My two arms sufficed – for the wine and the cheese. (Another social gathering.)

But these experiences occurred before the introduction of the various sub-brands: Trader Giotto’s, Trader Ming’s, Trader Jose’s. These early experiences occurred when Trader Joe’s was just a friendly neighborhood franchise…

Trader Joe’s is still friendly, and I love it for that, but now that I shop there regularly (and I always need a cart), I can also state, quite emphatically, that good ol’ TJs seems to employ the most sadistic parking lot designer ever known to humankind. There are now dozens of the stores in the L.A. area (and hundreds more across the country), and I’ve yet to hear of a Trader Joe’s parking lot that doesn’t challenge the patience of the chain’s dedicated patrons.

Invariably, there is a long wait to find a parking space. Invariably, those circling the lot (entering? trying to leave?) are driving against the arrows (if arrows, in fact, exist). Invariably, the parking lots’ points of entry and exit (often combined) are completely inconvenient (and often downright dangerous) vis-à-vis the major thoroughfare on which that particular store exists.

Shopping at Trader Joe’s (here at Ground Zero, at least) is really a study in commitment. How badly do you want to shop there? What risks are you willing to take? What kind of time do you have to sacrifice?

As a self-employed person, I might be envied by other Trader Joe’s shoppers. After all, I don’t have to wait until after work or weekends to make my Giotto/Ming/Jose purchases. I have the freedom of time! I can go during the day, when – surely – the parking lot is not so full of nuts.

Guess again, nine-to-fivers. I’ve had that alleged freedom for more than a half-dozen years now, and I can’t claim to have cracked the code. The Trader Joe’s parking lot is always sadistic. It was just built that way.

And somehow, even when I don’t enter the parking lot, the time commitment is unavoidable.

Here’s a story, from a few months ago:

It’s midweek, two’ish, and I’ve just hit a good break in billables. I grab my TJs shopping list and head to my car.

Driving through Los Feliz is easy enough – maybe takes four minutes; five minutes, tops – but when I get to Marshall High (famous for the exterior shot introducing Room 222), I’m slowed down considerably. The kids have just been let out, and as they cross in front of my car, I am reminded of a riddle a peer recently shared:

Q: Why are teenagers afraid of zombies?
A: Because zombies can outrun them.

I sit in my car as the teenage zombies amble in front of it. While tedious and absurd, this delay is okay. This delay has nothing, really, to do with Trader Joe’s.

When an opportunity presents itself, I crawl on. And soon, I make the right onto Griffith Park Drive. I’ve now returned to normal afternoon driving speeds. (And I’m still making good time.)

When I get to Hyperion, the light is on my side, and there’s no oncoming traffic. I make the left. (I’m really cruising now.) Then, I see it: the ultimate parking space.

Granted, it’s a metered space, but, honey, it’s worth the price of admission. It’s the last space before that hellish TJs parking lot. And what that means is this: I can back into it easily; no other car can block me in; and when I’m done with my shopping, I can just zip right back into the Hyperion traffic. (I swear, I was able to park more quickly than it took me just now to articulate that rationale!)

Cool.

So then, after my quick parking maneuvers, I leap out of my car, dash to the meter, and guess what? Thirty-six minutes, pre-paid. (I kid you not.) This is just getting better and better.

I grab a cart that is right there, and I enter the store. I then zoom, unimpeded, down the uncrowded aisles. Pushing the cart that greeted me (and that, remarkably, has evenly constructed wheels and no stubborn desire to make a sudden left turn), I quickly find everything on my list. Not only that, each item is exactly where it should be (i.e., the crew has undertaken no disorienting rearrangement of inventory since my last visit).

I head to check-out, and the options are unprecedented. There is no wait, and that fact is true for at least three cash registers.

I swipe my card without a hitch. Then, with two full bags placed into my smooth-sailing cart, I head out the door and make the quick left to the sidewalk.

I arrive at my car in less than ten seconds, and I open the trunk. I place the bags therein and put the cart back where I found it (flush with the sidewalk newspaper dispenser).

I notice the meter... 27 minutes, still pre-paid. A gift for the next shopper.

I get into the driver’s side and put the key in the ignition. I turn it. What?

I try again.

What?

Nothing.

My car is not making a sound.

I am smiling broadly (and, oh yes, ironically) as I get out of the car and head for the trunk. I am still smiling as I open it and retrieve my groceries. I am even smiling when I approach the raised office area at the front of the store.

“Hi,” I say to the helpful crew member. “My car won’t start, so I was wondering? Could you keep these groceries refrigerated for me until I take care of the problem?”

Of course he can. After all, he works for Trader Joe’s. So he’s a friendly, happy guy.

Long story short: forty-five minutes later, I am back at Trader Joe’s. A new battery in my car, I negotiate the sadistic parking lot. Finally, I get a space, and I run in to retrieve my groceries. Fifteen minutes after that, I’m back home. Another chunk of my life has passed by; another chunk of my life dedicated to shopping at Trader Joe’s.

Wednesday, April 14, 2010

Confessions of a Non-Stalker

Back in the 60's (or maybe it was the 70's), a couple who are among my mom’s and my late dad’s contemporaries traveled from Virginia for their annual experience in New York. One night, they went to a Broadway show. The wife noticed a man sitting in front of them (or perhaps in their row), and this is what she said to him: “I know you’re someone famous, but I don’t know who you are.”

“My kids don’t think I’m famous,” he replied, kindly.

The man, not famous to his children, was Sidney Poitier.

I share this little anecdote because I just had to do some Googling. I wanted to make sure I got the actor’s name right.

Not Sidney Poitier's name. I know who he is, but rather, I wanted to check on the name of the actor I'm about to talk about.

It's Edward Burns.

Edward Burns has been around since the mid-90’s. In 1995, he made the scene with his indie film, The Brothers McMullen. He wrote it, directed it, and starred in it. A guy from Long Island, he had a tri-state tale to tell, and he told it well. He’s been busy ever since.

And one night, about ten years ago, he went to the movies.

So did I.

I had driven over to the Laemmle 5 on Sunset. Don’t remember what I saw. When I left the theatre, I entered the elevator to return to the underground parking structure that was designed by sadists. (Sidebar: is it any wonder there is now a Trader Joe’s within that complex? But I digress…)

Edward Burns joined me on the elevator, pressed the button for his parking level, and together, we rode down to the lower levels, each of us looking somewhere else.

About twenty minutes later, I pulled into the parking lot of the Mayfair at Franklin and Bronson, as I had decided to pick up a few groceries on the way home. It must have been winter (if L.A. can be said to have one), as I recall I was wearing my royal blue, sort of all-weather jacket – a noticeable color among the more common, muted shades of winterizing Angelenos.

When I had filled my basket and approached check-out, I saw that my elevator mate was waiting in the most available, fastest-moving line. Yup. Edward Burns. Seven or eight zip codes ago, we were sharing an elevator. Now, we were both at Mayfair.

Self-conscious in my royal blue outerwear, I chose another check-out line.

The non-stalker line.

Wednesday, December 30, 2009

Shopping at Trader Joe’s: An Investment of Time

Living in L.A., I can claim a connection to Ground Zero of the Trader Joe’s phenomenon. This is where it all started, and this is certainly where Trader Joe’s started for me.

I remember the first time I walked into a Trader Joe’s. I didn’t grab a cart or even pick up a basket. I was on my way to a dinner party, and I had just dropped in to get a reasonably priced bottle of wine.

The next time I ventured into TJs, I still didn’t need a basket. My two arms sufficed – for the wine and the cheese. (Another social gathering.)

But these experiences occurred before the introduction of the various sub-brands: Trader Giotto’s, Trader Ming’s, Trader Jose’s. These early experiences occurred when Trader Joe’s was just a friendly neighborhood franchise…

Trader Joe’s is still friendly, and I love it for that, but now that I shop there regularly (and I always need a cart), I can also state, quite emphatically, that good ol’ TJs seems to employ the most sadistic parking lot designer ever known to humankind. There are now dozens of the stores in the L.A. area (and hundreds more across the country), and I’ve yet to hear of a Trader Joe’s parking lot that doesn’t challenge the patience of the chain’s dedicated patrons.

Invariably, there is a long wait to find a parking space. Invariably, those circling the lot (entering? trying to leave?) are driving against the arrows (if arrows, in fact, exist). Invariably, the parking lots’ points of entry and exit (often combined) are completely inconvenient (and often downright dangerous) vis-à-vis the major thoroughfare on which that particular store exists.

Shopping at Trader Joe’s (here at Ground Zero, at least) is really a study in commitment. How badly do you want to shop there? What risks are you willing to take? What kind of time do you have to sacrifice?

As a self-employed person, I might be envied by other Trader Joe’s shoppers. After all, I don’t have to wait until after work or weekends to make my Giotto/Ming/Jose purchases. I have the freedom of time! I can go during the day, when – surely – the parking lot is not so full of nuts.

Guess again, nine-to-fivers. I’ve had that alleged freedom for more than a half-dozen years now, and I can’t claim to have cracked the code. The Trader Joe’s parking lot is always sadistic. It was just built that way.

And somehow, even when I don’t enter the parking lot, the time commitment is unavoidable.

Here’s a story, from a few months ago:

It’s midweek, two’ish, and I’ve just hit a good break in billables. I grab my TJs shopping list and head to my car.

Driving through Los Feliz is easy enough – maybe takes four minutes; five minutes, tops – but when I get to Marshall High (famous for the exterior shot introducing Room 222), I’m slowed down considerably. The kids have just been let out, and as they cross in front of my car, I am reminded of a riddle a peer recently shared:

Q: Why are teenagers afraid of zombies?
A: Because zombies can outrun them.

I sit in my car as the teenage zombies amble in front of it. While tedious and absurd, this delay is okay. This delay has nothing, really, to do with Trader Joe’s.

When an opportunity presents itself, I crawl on. And soon, I make the right onto Griffith Park Drive. I’ve now returned to normal afternoon driving speeds. (And I’m still making good time.)

When I get to Hyperion, the light is on my side, and there’s no oncoming traffic. I make the left. (I’m really cruising now.) Then, I see it: the ultimate parking space.

Granted, it’s a metered space, but, honey, it’s worth the price of admission. It’s the last space before that hellish TJs parking lot. And what that means is this: I can back into it easily; no other car can block me in; and when I’m done with my shopping, I can just zip right back into the Hyperion traffic. (I swear, I was able to park more quickly than it took me just now to articulate that rationale!)

Cool.

So then, after my quick parking maneuvers, I leap out of my car, dash to the meter, and guess what? Thirty-six minutes, pre-paid. (I kid you not.) This is just getting better and better.

I grab a cart that is right there, and I enter the store. I then zoom, unimpeded, down the uncrowded aisles. Pushing the cart that greeted me (and that, remarkably, has evenly constructed wheels and no stubborn desire to make a sudden left turn), I quickly find everything on my list. Not only that, each item is exactly where it should be (i.e., the crew has undertaken no disorienting rearrangement of inventory since my last visit).

I head to check-out, and the options are unprecedented. There is no wait, and that fact is true for at least three cash registers.

I swipe my card without a hitch. Then, with two full bags placed into my smooth-sailing cart, I head out the door and make the quick left to the sidewalk.

I arrive at my car in less than ten seconds, and I open the trunk. I place the bags therein and put the cart back where I found it (flush with the sidewalk newspaper dispenser).

I notice the meter... 27 minutes, still pre-paid. A gift for the next shopper.

I get into the driver’s side and put the key in the ignition. I turn it. What?

I try again.

What?

Nothing.

My car is not making a sound.

I am smiling broadly (and, oh yes, ironically) as I get out of the car and head for the trunk. I am still smiling as I open it and retrieve my groceries. I am even smiling when I approach the raised office area at the front of the store.

“Hi,” I say to the helpful crew member. “My car won’t start, so I was wondering? Could you keep these groceries refrigerated for me until I take care of the problem?”

Of course he can. After all, he works for Trader Joe’s. So he’s a friendly, happy guy.

Long story short: forty-five minutes later, I am back at Trader Joe’s. A new battery in my car, I negotiate the sadistic parking lot. Finally, I get a space, and I run in to retrieve my groceries. Fifteen minutes after that, I’m back home. Another chunk of my life has passed by; another chunk of my life dedicated to shopping at Trader Joe’s.